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Ecommerce company Shopify produces a variety of content resources, including a blog, business courses, and community events. Surveyed marketers share that they’re focused on those popular Gen Z channels for B2B content. Analytics helps you go granular, segmenting your audience into groups that share specific challenges, goals or needs. With over 67 million company pages and 1.7 million small businesses actively hiring through LinkedIn, it’s a vital space for SMBs. From revenue milestones to advertiser reach and company adoption, these statistics offer a clear picture of LinkedIn’s growth. The platform’s demographics reveal powerful insights about its reach, audience behavior, and professional influence, giving marketers and businesses a clear edge.

Building trust with the people I was writing to. But there’s no one-size-fits-all. However, automation makes an even bigger impact.

Also, when collecting testimonials, ask customers for specific metrics, outcomes, or before-and-after comparisons. Testimonials work best when they’re everywhere, not buried on a dedicated “testimonials” page that nobody visits. Not only that, but sharing testimonials can also have a big impact on potential consumers in the consideration and decision stages. Many business buyers don’t care about the feature list until they understand what problem the brand solves. Mailchimp’s homepage is easy to navigate and focuses entirely on its customers’ pain points.

Set goals that align with business objectives.

Emotions can play a role — you want to like who you’re buying from. Because you’re b2b marketing insights in it for the long haul, B2B buying also relies more on relationships and trust. The typical B2B cycle can run from a few weeks to 3-9 months, depending on what you’re buying.

Focus on the accounts most likely to convert

Thought leadership, long-form reports, and educational resources are the backbone of a strong B2B content marketing strategy, helping buyers make informed decisions. Standing out in such a competitive environment isn’t easy, but the following proven strategies give B2B brands every chance of success. If your strategy doesn’t include insightful content, peer-driven validation, and use the right digital channels, then you’re not in the conversation, you're on the sidelines. More than half say they feel confident using new technology (57%) and actively follow the latest tech trends (54%). 21% of B2B decision makers say they’re responsible for IT and security, 19% manage client and account relationships, and 18% handle budgets. They’re digital-first, research-driven, and expect brands to keep up.

They have customers who trust them to handle their data and turn it into meaningful experiences, not better-targeted ads. Winning brands won’t have the biggest databases. They’re not gating more PDFs; they’re expanding how they collect and connect data, such as deeper CRM use, more behavioral signals, and smarter incremental collection.

When you combine organic reach with paid amplification, the ROI compounds. LinkedIn users are 20 times more likely to share video content than any other format. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. A common example of B2C marketing is when a company sells its products in a retail setting. B2B marketing is when businesses market their B2B products or services to other businesses.

• With technology evolving at lightning speed, staying ahead is non-negotiable.
• Are organizations dedicating enough people to their content initiatives?
• Another 27% report their teams don’t formally use AI, but individual staff members may choose to use it.
• Twenty-one percent say it’s a low priority, and 11% don’t rate it as a priority, with 12% unsure of what will happen in 2025.
• Apply proven strategies to optimize performance and show impact where it matters most.

New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and in-focus skills. Every week, over 65 million people use LinkedIn to browse job listings — a massive audience for recruiters and companies with open positions looking to attract top talent. Employee networks are also 10x larger than company follower lists, amplifying every single share exponentially. When admins post content through the company page, employees are 14 times more likely to reshare it compared to third-party content. Over 69 million businesses maintain a presence on LinkedIn through company pages.